Aisu.Studio is a Berlin based design consultancy by Dominik Heilig, focussing on playful visual identities & illustration founded in 2019.


Visual Identities

Easy to scale and maintain, but also open for participation and development to be fully own-able and lively.

Ideal for SMEs or medium sized events where several people need to access and work with a flexible design system without too many restrictions.

Illustration

Playful and catchy with a transparent development process for feedback and adjustments.

Ideal as a stand-alone, small editorial series or even illustrations systems for marketing campaigns or organisations.

The Network

Combine the experience of a vast network of professionals from all fields. Software engineers, photographers, merchandise producers, consultants, storytellers, AI scientists and many more.

Ideal for larger jobs without the baggage of a huge and costly agency.


The idea for Aisu.Studio emerged from the webcomic series AISU KURIMU ( Japanese for ice-cream) by Dominik Heilig,.

As people liked the little ice-cream character, it became the philosophy .

— Be ice-cream, my friend!

Playful, lighthearted, well-tempered and good ingredients.

CURRICULUM VITAE OF DOMINIK HEILIG

VERSATILE DESIGN PROFESSIONAL

with 20+ years of design experience as an employee and freelancer with a knack for illustration and pop-culture. Creates positive working environments within teams and beyond, connects people.


I REALLY APPRECIATE

  • a co-creative atmosphere of heterogeneous teams, where everybody can bring in their expertise, where people can learn from each other and grow

  • to understand and learn about new markets and industries

  • to combine and improve my skills

DESIGN SKILLS

  • Visual identity development

  • Print, editorial and marketing design

  • UI/UX, design systems for web and apps, prototyping

  • Illustration & Storyboarding

  • Motion design

PERSONAL SKILLS

  • Project & people management

  • Workshop planning and conducting 

  • Design Sprints

  • Networking

  • Kanban & Scrum

Nov. 1st, 2023 
CV Beta 0.1

Adobe Illustrator, Photoshop, Indesign, After Effects
Adobe XD, Figma, Sketch
Jira, Notion, Trello

Squarespace, Wix, Weebly, Readymag, …

WORK HISTORY (Excerpt)

Movinga / Shift

Home removal / Logistics  / SaaS Platform

Senior Designer
Freelance / Part time / Berlin / Hybrid
2020–Ongoing

  • Setting up a design system

  • Illustration research and development for marketing and brand communication

  • Product management and UX/UI execution, prototyping

  • Pitch decks, marketing and brand collateral

  • UX/UI designs for the overall product

  • Development of icons and pictograms

Comic Invasion Berlin

Annual Comic Festival

Designer, Art-Director, Partnership Manager
Freelance (seasonally) / Berlin
2011–Ongoing

  • Art-direction, developing looks and setting up libraries

  • Designing communication print materials and collateral

  • Curation, artist research & management

  • Budgeting, funding & production

  • Social media assets, marketing

Skateboarding Team Germany

The German national team of skateboarding

Art-Director, Designer
Freelance / Berlin – Frankfurt
2019–2021

  • Developing a visual identity 

  • Building the website in «wix»

  • Merchandise research and production

  • Designing and conducting custom workshops with the athletes

Compass.co / Sage

Shopify monitoring dashboard / SaaS

Head of Design
Freelance / Full-Time / Remote / Berlin – San Francisco
2017–2019

  • Setting up a design system

  • Improve the overall product

  • UX/UI, prototyping, pictogram and icon development, user interviews

  • Marketing collateral

  • Building and monitoring landing pages with «Unbounce»

Salonmeister / Wahanda / Treatwell

Beauty Booking Platform / Saas

Head of Design / Senior Designer
Full-Time / Hybrid / Berlin – London – Amsterdam
2014–2017

  • Developing a visual identity and creating a design system

  • UX/UI, create user flows, wireframes

  • Marketing Collateral

  • Illustrations and icons

Do you want a full CV?

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